Première LG SIGNATURE OLED TV !!!

In absolute première bij Elektromic in Geel !

Hij staat bij ons te pronken : kan het nog dunner ? Slechts 2.57 mm !

De perfecte match met uw muur : wordt vlak tegen de muur gemonteerd.

Perfect zwart.

Het scherm wordt opgehangen met een magneetstrip (slechts 4mm van de wand)

 

IMG_1370IMG_1371IMG_1372

Soundbar met tweeters die in-en uitschuiven bij aanzetten/uizetten :

Tweeterverdwijntruc Tweeterverdwijntruc

Meer info :

http://www.lg.com/global/lg-signature/oledtv-w7

Kom langs en bekijk dit pronkstuk !

Alle dagen open van 10u tot 18u behalve op zondag.

Advertenties

Elektromic BusinessCenter is op zoek naar collega’s !

ElektromicBusinessCenterICTTeleAudioSecur

Wij zijn op zoek naar :

Elektromic is een bedrijf dat actief is in de domeinen van Telecom, security, A/V & IT. Het is een familiale KMO met 40 medewerkers en heeft vestigingen in Geel en Lier. Sinds 1968 staan wij garant voor het leveren en installeren van kwaliteitsmateriaal in de regio. Ons Business Center is actief in het segment van middelgrote tot grote bedrijven met referenties als Umicore, Sopraco, Norkring, Ineos,… Omwille van onze permanente groei zijn wij in Geel momenteel op zoek naar een gedreven :

Account Manager Security M/V

Functie

  • Prospecteren en verkopen van camerabewaking, alarmsystemen, toegangscontrole, tijdsregistratie, perimeter en brandbeveiliging zowel in de B2B als de residentiële markt.
  • Je beheert het verkoopsproces van A tot Z : Dit betekent prospecteren, het opstellen van offertes en het concipiëren van het systeem. Na de contractondertekening wordt het project uitgerold door onze operationele manager.
  • Samen met onze Business Unit Manager krijg je inspraak in de strategie van onze Security afdeling.

Profiel

  • Je volgt de beveiligingsmarkt op de voet. Je kent alle nieuwe ontwikkelingen in de branche
  • Je hebt een goede kennis van elektriciteit, elektronica om goed onderbouwde offertes op te stellen
  • Kennis van router configuratie, DSL en kabel modem infrastructuur
  • Je technische bagage belet je niet om commercieel te denken. Integendeel, je hebt een neus voor zaken en kan klantgericht denken. Je bent in staat je volledig in te leven in de wensen van de klant. Je kan je voordelen uitspelen en bent een goede onderhandelaar.
  • Getuigschrift conceptie van alarmsystemen en/of leidinggevend personeel van alarmsystemen is een pluspunt
  • Ervaring in de branche is een pluspunt.

Wij bieden U

  • Voor uw inzet en engagement biedt Elektromic U een uitdagende gevarieerde functie in een dynamisch en groeiend bedrijf. Elektromic investeert in zijn medewerkers door permanente opleiding en begeleiding. U kan rekenen op een motiverend salaris aangevuld met GSM, laptop, wagen en extra legale voordelen.

Denk je in aanmerking te komen voor deze functie? Stuur dan snel je CV naar :

christine.govaert@elektromic.be

Elektromic BusinessCenter is op zoek naar collega’s !

ElektromicBusinessCenterICTTeleAudioSecur

Wij zijn op zoek naar :

Elektromic Business Center is actief in de domeinen van ICT, Telecom, Pro AV en Security. Het is een KMO met 40 medewerkers met vestigingen in Geel en Lier. Onze projectbenadering en doorgedreven kennis in diverse disciplines zijn ons visitekaartje. Ons klantenbestand omvat zowel KMO’s als grote ondernemingen met referenties als Sopraco, umicore, Kortrijk Expo, Procter & Gamble…Ons Digital Signage product Powersign is een eigen ontwikkeling en biedt oplossingen in zowel de sectoren van Retail, Corporate, Government en Hospitality. Omwille van onze permanente groei zijn wij in Geel momenteel op zoek naar een gedreven :

ICT Support Engineer B2B M/V

Taakomschrijving

  • Het installeren, (her)configureren, supporteren en herstellen van ICT hard- en software zowel in ons labo als on-site
  • Samen met de andere IT-collega’s zorg je voor oplossingen voor onze B2B klanten. Dit omvat het uitwerken en opvolgen van projecten evenals diverse taken in het dagdagelijkse beheer van hun IT-infrastructuur
  • Als systeembeheerder ben je verantwoordelijk voor het technisch en operationeel beheer van de infrastructuur : centrale hardware (servers, desktops, laptops, printers,…), besturings- en communicatiesystemen, databases, switchen, Firewalls etc…

Vereisten

  • Diploma Bachelor ICT of gelijkgesteld door ervaring
  • Goede theoretische en praktische kennis van Microsoft Windows besturingssystemen en netwerksystemen en van de gebruiksmogelijkheden met bijhorende hardware. Je bent op de hoogte van de nieuwste ontwikkelingen van systeembeheer.
  • Kennis van router en switch configuratie
  • Kennis van configuratie van Windows server platformen.
  • Je bent vaardig in het signaleren, opsporen en oplossen van storingen op het netwerk.
  • Kennis van virtualisatie (VM ware), Central Storage oplossingen (NAS / SAN). Je hebt ervaring met Backup en Restore oplossingen
  • Kennis van Active Directory, MS Exchange en MS SQL
  • Kennis van Azure en Office365
  • Minimum 5 jaar praktijkervaring.
  • In het bezit zijn van rijbewijs B.

Wij bieden U

  • Full time bediendencontract
  • Goede verloning, wagen, laptop & smartphone
  • Hospitalisatie en groepsverzekering

Ben je geïnteresseerd? Stuur dan snel je CV naar :

christine.govaert@elektromic.be

Introduction to Digital Signage

What is Digital Signage?

Signage is the design or use of signs and symbols to communicate your message to a specific group. Digital Signage is a sub segment of signage that communicates by showing signs and symbols by projection or on TV screens and monitors.

The content shown can include digital images, video, streaming media and other information.

Digital Signage Screen Orientation

One of the first things to think about with your digital signage is the orientation of your screen. You can mount your screen either in landscape (wider horizontally then vertically – standard TV configuration) or in portrait orientation. Portrait is more like standard photos of people – taller vertically then horizontally.

An example of this might be a funeral home that shows a picture of the deceased. The picture would be portrait and if it is shown on a landscape mounted screen, there will be extra black bands on both sides horizontally like in this image.

digital signage orientation

You should mount your screen and design your content in the same orientation.

Calibrating Your Screens

Have you ever noticed that images look better on one of your screens or devices than the other? Or that photos you print look much darker than they did on your monitor?

The reason is usually screen calibration. Screen calibration ensures that the colors are true to the original design and makes sure the viewer gets the best viewing experience.

Use High Resolution Images

You want to use the highest resolution images possible for displaying your digital signage on a large screen or your images will look blurry or pixelated. Take your own high resolution images, or purchase high resolution stock photos when needed.

powerpoint image resolution for digital signage

Choose Your Color Palette Carefully

The colors on your digital signage are important. You want them to go together well without looking jarring. Choose color/font combinations that make the font readable.

Here are some tools to help you choose color palettes that work together well.

Software Tools For Designing Digital Signage

Graphic designers often use complex tools like PhotoShop and Adobe Elements for designing. These tools are powerful, but have a steep learning curve. For a tool everyone can use, we recommend PowerPoint.

PowerPoint works well for digital signage design for the average person because:

Digital Signage Layout and Design Tips

First attempts at design by beginners tend to look like the example on the left. Busy and too full of content!

Instead, follow ideas like the one on the right. Remember that you can have as many slides as you want, so simple, clean, attractive graphic slides with large readable fonts will be easier and more appealing to your viewers.

You can add more information by adding more slides instead of trying to cram it in on one screen.

powerpoint digital signage layout tips

Choose One Font Family

We highly recommend you to choose only one font family and stick with it for each slide of your digital signage.

You can still vary the sizes of the various text blocks but keeping them in the same font family will look much cleaner.

 

Avoid Typical PowerPoint Animations

The standard, old, over-the-hill PowerPoint animations of bouncing or spinning text look really dated now. Instead use smooth animations that gently provide motion to your digital signage.

Matching Backgrounds in PowerPoint

Did you know there is a powerful tool in PowerPoint to create a color background to perfectly match any picture? This is called the eyedropper tool and very few people seem to know about it.

To access the eyedropper tool, click on the background of your slide and choose [Format Background]. Then pull down the [Color] menu and you will see the [Eyedropper] option show up.

In this case, we will use the eyedropper command to select the color of the lettuce on the hamburger and the background color will change to match instantly.

eyedropper for digital signage backgrounds

PowerPoint Digital Signage Show Settings

When showing your PowerPoint presentation on a digital signage monitor, you should set the show type as [Browsed at a kiosk (fullscreen) and the slides to advance automatically.

This will let your digital signage run without interruption.

powerpoint digital signage show settings

Digital Signage Components

What do you need for your digital signage? You need 3 components.

  1. Computer: You will need a small computer to show the data on your monitor.
  2. Monitor or TV: You will need a monitor or professional digital display to show the presentation. Wall mount works best as it can be hung higher, so people won’t play with the controls and it will be out of the way so people don’t knock it over.
  3. Presentation: You will need a digital signage designed presentation to show.

 

Digital Signage Software

In addition to our recommendation of PowerPoint for digital signage, we recommend PowerSign for when you need more control over scheduling and playback.

With PowerSign, you can update your digital signage from anywhere and control the scheduling and playlist on each remote monitor.

You can control digital signage across the country or around the world.

This means that the digital signage in a certain city can include local content as well as your national messages.

 

Dynamic Data Driven Signage & Presentations

if your data will be changing regularly, you can connect your PowerPoint digital signage and presentations directly to data sources like excel, .csv fles, MySQl and other databases using DataSign.

Whenever the data changes, such as a menu item change or an event change, the PowerPoint presentation will automatically update.

 

Snapshot Presentations

Snapshot presentations are a method of automated presentation reporting.

You get an up to date current  snapshot of your data or reports while keeping historical presentations intact.

So instead of overwriting each report, you have a history and archive you can refer back to.

 

Some Uses of Digital Signage And Data

Here are some of the ways our clients use digital signage and data:

  • An auction house uses DataSign to real-time bidding results
  • A golf sporting event uses a projector and DataSign to show the updated leaderboard on a large wall.
  • A retail store shows the latest advertised specials
  • Government offices, medical facilities and banks use CounterSign to manage queues in their waiting rooms
  • Gactories use DataSign to show real time key performance indicators on the factory floor and in management’s offices

Digital Signage Advertising Tracking

You are running an advertising system or digital signage system for your customers or you have a shop and you show commercials of your vendors. Then they will ask for proof of play. You can provide this proof by setting up digital signage advertising tracking.

They create the content or videos for your screens and they (hopefully) pay you for this service, or you get other benefits. Then it is your obligation to proof that their videos and commercials were played in your store. Otherwise their investment made no sense.

Our Digital Signage software called PowerSign has it all !

If you want to explore more what our PowerSign solution can do, read this.

image

Use the PowerSign scheduler application and open the player properties of the digital signage screens where you want to activate this proof of play logging.

image

Turning on Digital Signage Advertising Tracking

At the Playlists group, set the LogUsage option to True and save the properties.

As of now, the player will send proof of play information back to the PowerSign server. The server process will store the information in the usage database.

image

When you want to review the usage information, click the Usage button of the Reporting tab of our Scheduler application.

playback evidence for export and reporting

Check the players that you want to collect the proof of play information from. Optionally, you can change the period by updating the Start and End dates. Then click the Retrieve button to get the data.

playback evidence raw log

You get a raw data listing of each event per player. You can now export the information to a file and import this data in your reporting environment for further calculations if needed.

Using PowerPoint for Business Reports: 15 Reasons why it is Better Than Excel

Speed, reliability, and transparency – these are three of the most important things that should be given emphasis when it comes to business reporting.

Given its critical role in business operations, these reports should be well-crafted and should be prudent.

It is going to be used to attract new investors and to update employees about the state of the company, which is why it is important for these reports to be completed and presented properly.

voorbeeld van toerenteller of snelheidsmeter in powerpoint

 

When it comes to business reporting, there are generally two ways by which they are commonly presented – PowerPoint and Excel. 

In the rest of this post, we will have a quick look at some of the reasons why PowerPoint is the better choice for business reporting.

Why Business Reports Are Essential?

Before we discuss the compelling reasons why PowerPoint is better to be used than Excel, let us first have a glimpse at some of the reasons why business reports are important:

  • Gives a Clear Picture of the Company: Among others, one of the best things about business reporting is that it can effectively provide insights about the current performance of a company, such as where it stands in terms of its profit and the competition.
  • Improves Decision-Making: Business reports are also critical for making the right decisions. It clarifies Key Performance Indicators, which can be used as the foundation for decision-making.
  • Takes a Look at Problems: Another benefit of business reporting is the fact that it will make it possible to highlight different problems within an organisation, and in turn, use the findings to formulate strategic initiatives to solve the problem.
  • Helps Develop a Marketing Strategy: Based on the findings stated in the business reports, it will also be easier to come up with effective marketing initiatives. For instance, it can outline the latest trends that will be instrumental in crafting strategies for marketing.

From the things that have been mentioned above, it is clear that business reporting is a critical component for any organisation, regardless of its size and nature of operations.

Given its significance, it is vital to make use of the right tools. In this case, PowerPoint and Excel are two of the most popular options that are available.

Many people would most probably resort into the use of Excel, given the fact that it provides an easy platform to present numerical data.

In addition, you can also automatically create charts and graphs, which will make it easy for the stakeholder to understand the information that is being presented.

In spite of the benefits of Excel, however, it should be noted that PowerPoint can present a better alternative.

Why should you use PowerPoint for business reporting?

Keep on reading, and we’ll let you know some of the reasons.

 

1. It is Made Specifically for Report Presentation

One of the best things about PowerPoint is that it is a program that has been specifically made for report presentation.

With the tools that are available, including animations, it will be easier to present information in a manner that is easy to understand, and most importantly, engaging. There is more room to use your creativity.

Excel, on the other hand, is used primarily for the collection of data and numbers. It provides an easy platform to make calculations.

There are charts and graphs that can be made, but they do not present information in a manner that is as creative as what you can with PowerPoint.

To put it simply, use Excel when performing calculations and use PowerPoint when presenting these calculations.

 

2. It is Easier to Navigate

When it comes to ease of navigation and presentation, PowerPoint clearly takes over Excel. In the case of a PowerPoint presentation, you will be able to easily move from one slide to another.

You can also jump to a specific slide with ease. With this, when you are presenting the business report, it will be a snap for you to show relevant information that your audience needs to know.

In the case of Excel, on the other hand, it does not present seamless navigation. Data will be presented in its raw form. Navigating from one worksheet to another is not going to be easy.

Seeing a long list of numbers can be overwhelming and can be confusing. This can lead into disengagement. For this reason, PowerPoint is a better option.

 

3. It is Easier to Arrange Data

This is a benefit that is closely related to what has been previously mentioned. When using PowerPoint, one of the most useful tools that you will have is the Slide Sorter View.

Simply put, this will allow you to highlight a chart that you need to present. It is a breeze to have it placed on the first slide if that is what you need to do.

In contrast, in the case of Excel, flipping from one worksheet to another can be a complicated task. Having data arranged can be challenging.

 

4. It has Multimedia Capabilities

When it comes to presenting business reports, one of the most important is to make sure that it is going to be engaging and entertaining.

Regardless of who your audience is, the assumption is that they can easily get bored. Presenting chunks of numbers and texts can make them lose their interest in what you are saying.

The good thing about PowerPoint is that it has capabilities for multimedia integration.

Completing your business reports via PowerPoint is a good thing because it is easy to integrate multimedia content, such as photos and videos, which is one thing that you cannot do with Excel.

This will improve the way information is fed to your audience. You can be as creative as you want.

 

5. It Creates a Cohesive Theme

Another benefit of using PowerPoint for business reporting is the fact that it will make it easy for you to achieve consistency.

Whether you want to achieve a professional or edgy theme, among others, you can do it easily. You can change the background and font easily, depending on what is required by the presentation. You can also apply the changes on all slides.

 

6. It has Better Options for Charts

We have earlier mentioned that Excel is a good choice when it comes to presenting information in graphs, such as charts and bars. However, PowerPoint can do a better job.

You will have several options by which it will be possible to create graphical representation of data. One of the best examples of such would be in the form of tachometer.

There are many templates that are available for users, and the layouts are richer compared to what you can find from Excel.

With PowerPoint, you will also be able to easily create infographics. This will make it easy to convert textual information into graphics.

This is a necessity when it comes to business reporting because of its engagement. This will help to rouse more interest from your target audience.

 

7. It Offers Options for Automation

It is also a good thing that with PowerPoint, you can download plugins, which can be used to link your report to various sources, including Excel.

This will make it a snap to automate the information that is included in the report. This is going to be a convenient feature as there is no need to manually update the presentation when there are changes in data from other sources.

 

8. It Presents only the Final Data

When preparing a business report, you will most probably have to deal with tons of calculations. Numbers, when presented, tend to be overwhelming, which is why it will be easy for your audience to lose interest.

With PowerPoint, you do not have to show the raw data. All that you will present would be the final data, which will be presented in a manner that is concise and interesting.

You will be able to show only the information that is relevant to your audience and not the calculations that they do not need to see.

 

9. It Is Easy to View and Distribute

When preparing business reports, it is important to always keep in mind your end users. With this, PowerPoint is a great choice because information will be easy to view, and more importantly, distribution can be a snap.

This is unlike in the case of Excel wherein you will most probably have to send multiple files. In the same way, there are also features that will be beneficial in terms of collaboration, making it easy for other users to contribute and edit data as deemed necessary.

 

10. It has Better Visual Impact

This is perhaps one of the most significant advantages of PowerPoint over Excel. Your boring business report can come to life and be more interesting when you use PowerPoint.

You can add not only visuals but also audio effects, which will captivate the attention of your audience. This will also make presentations more interactive.

Nonetheless, make sure that the use of multimedia is limited in order to not lose the essence of the presentation.

 

11. It Improves Collaboration

Another significant benefit of using Excel is that it is going to be collaborative. Team members can work together to be able to come up with the best way to present business report.

There is also a feature wherein users will be allowed to review the content, and consequently, add a comment.

These comments can be seen by everyone who has access to the file. This will provide insights on how the presentation can be further improved. Comments can also be added for clarifications.

 

12. It Can be Viewed as a Video

With a PowerPoint presentation of a business report, you will be able to create an output that can be viewed as a video by your target audience.

You can upload it on website like YouTube, and hence, it can be accessed remotely. All that you have to do is to click on “File” then “Save and Send,” and finally, “Create a Video.” This will automatically have the file converted in WMV format.

This will make it easy for you to share the content as video and can be accepted in most websites for video sharing.

 

13. It Is Flexible

Flexibility is another reason why PowerPoint is a better option than Excel when it comes to business reports. You can have it customised based on the intended purpose.

You can opt to make a presentation that is text or image-heavy. The best approach, however, it to have a perfectly-balanced presentation, making it able to inform, while at the same time, not lacking in terms of its entertaining value.

This is sure to make your audience informed while being engaged instead of losing interest.

 

14. It Offers Interactive Clicking

Another thing that makes PowerPoint unique is the fact that the audience will have the ability to control the flow of the presentation.

This is possible because of interactive clicking. Through the latter, the viewers will be able to control the speed of the presentation.

They will also be able to move back or forward.

 

15. It is Easy to Use

If you are looking for a user-friendly way to prepare business reports, PowerPoint is an ideal choice. Unlike Excel, it is not as complicated.

Even for someone who has not used it before, it will be easy to make the most out of this tool and figure out how it can be successfully used for creating relevant and engaging presentations.

 

Conclusion

In sum, by now, we have already established that PowerPoint is indeed the best way to create presentations for business reports.

Nonetheless, this does not mean that Excel should be ignored. In fact, in most business settings, employees use both of these tools.

Excel can be useful in terms of making sense of raw data. PowerPoint, on the other hand, is the better choice when it comes to the presentation of information after you have used Excel for calculations.

Use DataSign for Up-to-date Presentations and Automatic Reporting

Top Reasons to Use a Welcoming Screen At the Entrance of Your Business

Lobby digital welcoming screens offer you an innovative hotspot for informing your clients, growing your brand, all while helping you to save money, time and hassles as compared to the traditional signage.

Using the right display software, it is easy to setup and manage your engaging, welcoming screens within a short time.

 

Listed below are some of the main reasons why you should use a welcoming screen at the entrance of your business.

 

Who Uses Digital Welcoming Screen?

It is highly likely that you have encountered digital screen in front of most businesses today.

Here are a few examples of the major kinds of businesses that use digital welcoming signage:

  • Hotels – In this case, the digital displays may be used to showcase the main features of the hotel, welcome guests, drive positive online reviews and also show nearby attractions.
  • Offices – Both corporate and small businesses use office lobby welcoming screen for welcoming visitors and internal communications.
  • Schools – In the educational sector, digital screens can be used to not only keep the campuses connected but also to inform visitors and students of essential programs.
  • Medical offices – More medical offices are using welcoming digital screens to inform patients on how to take better care of themselves and generally putting them at ease before their appointment.
  • Banks – Waiting for your turn at the bank is significantly less dull when you have a welcoming screen to entertain or inform you while you wait.
  • Gyms – Welcoming screens placed in the lobby or front entrance of a health centre or gym offer an excellent method of promoting classes, motivating staff and also welcoming clients.

 

welcoming screen at reception - digital signage

Benefits of Using a Digital Welcoming Screen

Dynamic Content

On-premise digital welcoming screens are allowed to showcase dynamic, moving content that inherently attracts passing traffic.

It allows the brand message on the screen to be easily consumed by the passers-by and remembered.

Even if you are just running a static message, the image or text is likely going to be more captivating and compelling than a static sign since it can be switched out regularly to ensure it stays fresh.

Moreover, since these screens are illuminated, the content is easily visible, and it is not subjected to normal image fad due to sun exposure.

You can also run several promotions simultaneously and repeat the ones that are effective at improving your sales and profits.

 
Highly Flexible

Sometimes companies create a promotion and prepare all the necessary materials and static signs, just to discover that it must all be changed.

In such cases, the only way forward is to get rid of all the prepared materials and then start over. This means reinvesting all that money and work spent in the previous campaign, which can become very costly.

In contrast, a welcoming screen allows you to have better flexibility when it comes to making any changes to the content of your promotion.

Changes can be done instantly through an app like DataSign and are immediately seen on the presentation.

There is no need for taking down everything once the promotion ends.

Simply input the new promotion or welcoming message and you are ready to go.

 
Better Message Recall

Since digital welcoming screens offer vivid and dynamic content, they are much better at pulling the focus and interest of potential consumers.

This means you will benefit from a greater message recall with digital signs as compared to the conventional static signs.

The key is to make your presentations more memorable, and you will be on your way to improving brand reputation.

For businesses with less marketing resources, increasing memorability of your ads can have a great effect on your profits.

Since small businesses cannot run expensive and far-reaching promotion campaigns, they need to use other ways of making themselves more noticeable, usually right inside their stores.

Setting up welcoming screens is a very effective method of doing so because it has a major effect on consumers that can even stop them instantly to read the message.

Consumers generally consider digital signage as being more unique, entertaining, interesting and attention-grabbing than other types of media.

 
Less Trash

One common aspect of static signs is that they are made from plastic. This includes everything from the PVC banner or the vinyl graphics, once the promotion ends; it must go in the trash.

Just think of the numerous sales and promotions initiatives that businesses do and then you will realise how much garbage is actually generated once those initiatives end.

However, with a digital screen, there is no longer any problem of trash. When you finish the promotion, simply create another presentation in your controlling and scheduling app like PowerSign and then run another presentation.

If you want to get rid of the previous presentation, you only need to delete the initial file.

 

welcome info at reception slide 1
 
Improve Social Media Visibility

Social media has become a major blessing for small business since it acts like a key source of affordable advertising.

However, that advertising is only going to be effective if you have a visible presence on social media, which means that people can see your posts and engage with you.

In this case, you can use welcoming screens that feature integration to your social media pages. This way you are providing more value and interactivity for clients, which can be achieved by even displaying their comments or posts.

This translates into more mentions, shares, and ultimately more followers to you social media pages. You can set up a real-time social media feed on your digital screen and give your clients a voice.

This interactive feature will significantly improve your online engagement and increase your visibility as well.

That is something that any business can benefit from, especially small businesses since it requires very little effort and cost.

 
Easy to Setup

When it comes to running a business, time is money. Additionally, technology is designed to make life easier.

Luckily, digital welcoming signage is very easy to set up and does not require much effort or time to maintain. Once it is all set up, you can just forget about it as the automation takes over.

You will always have the latest data displayed on your screens without having to constantly worry about updating your content.

 

Reasons to Use a Welcoming Screen

 

Are you looking for new ways of enhancing your employee and customer experience, along with growing your company organically?

Welcome screens or digital signs are an excellent low maintenance and affordable way of doing both.

Here are the 10 reasons why you need to leverage digital sings for effective digital marketing.

 
1. Introduce Visitors to Company and Services/Products

With a well-designed digital signage, businesses have an innovative canvas in which to display a wide range of content.

This opens up endless possibilities for informing or even entertaining your audience.

Whether it is showing current events, video clips, presentations or the weather forecast, the content you choose will improve the customer and employee experience.

You can also show a brief history of your company in an interesting story and also describe your main products and services.

Here are some of the main things you can include in your lobby welcome screens:

 

welcome info at reception slide 2

 

  • Company information, including products and, services.
  • Live weather feed.
  • Live news feed
  • Current date and time
  • Digital wait list
  • Event promotions
  • Digital marketing
  • Safety instructions (for a factory)
  • Instagram wall etc.

 

2. Enhance Social Media Engagement

Through showcasing the energy and excitement of happy customers and employees, you can seamlessly space social buzz.

This will help you get new followers and successfully strengthen your online presence. Integrating social media feeds into your welcoming screen increases social chatter significantly within a short time.

Besides increase social media engagement, your digital signs also help build trust and credibility, which are essential for sustained business growth.

When your clients see their views aired on the huge displays in your lobby, they will feel that you value their input, thus increasing loyalty. Combining better social media engagement with loyalty is highly lucrative for any business.

 

3. Engage Clients With An Effective Call To Action

A welcoming screen is one of the best tools you can use for engaging potential clients into taking positive action.

The best thing about using these digital signs is that they do most of the marketing work for you, prompting your clients to take positive action in a reliable and consistent way.

These displays attract the audience and get them talking about your business or products in a positive way or even to give your brand valuable feedback.

 

4. Upsell Services and Products

Even with proper training of employees to services and products, it can be hard to guarantee consistence and also upselling at all opportunities.

Usually, a subtle reminder or image will help in upselling consumers much more effectively than listening to a sales pitch being recited at a sudden moment during a normal customer experience.

Welcoming screens, therefore, provide the perfect way to upsell services and products effectively and also guarantee consistency that clients are always communicated the chance to buy more products from your company.

 

5. Share New Promotions

One way of getting clients excited about dealing with your business is through offering promotions.

You can integrate promotions into your overall brand experience to increase the possibility of clients answering your calls to action.

For instance, offering promotional discounts on your welcome screens creates an urgency that gets your clients to take a positive action.

 
6. Generate Sales From Advertising Revenue

In addition to strengthening your brand message, a welcoming screen can even create a new source of revenue for your business.

Nearly every successful business is called by other similar business looking to get exposed to their client base.

The digital screen creates an excellent opportunity where you can sell ad time, which will directly benefit your business.

Actually, this is the perfect time to form strategic relationships with non-competing companies that are targeting similar audiences.

You can even consider creating a sponsorship agreement where you both display each other’s ads in your lobbies.

For instance, alcohol brands usually sponsor digital signage in bars where clients make buying decisions.

This allows both brands to benefit from the positive action taken by the consumers.

 

7. Make Events More Engaging

An intelligent digital welcoming display enhances experiences that represent your brand.

For instance, you can reward your participants by displaying their views on the big screen when they share your content or use your hash tag.

This promotes more social engagement and ultimately enhances the event by adding the interactivity feature.

 

welcome info at reception slide 3
 
8. Reduce Perception of Waiting Time

When your company is thriving and has become successful, it is highly likely that your clients have to wait for a bit to receive the best service or product that you have to offer.

Regardless of which promotion that is keeping your clients waiting in line, you can take advantage of the idle time to engage your audience about your brand, especially through upselling related products.

Every second that passes by when potential clients are in your business premises is very precious.

The welcoming displays can help you improve people’s experiences with your brand.

This can be through rewarding those who promote your content, effectively upselling your products or services and also generally entertaining your audience.

 

Conclusion

Modern business technologies such as digital welcoming screens are no longer simply reserved for the large retail chains or big corporate offices.

Even though it definitely benefits these kinds of businesses, both small and medium sized businesses also have the ability to reap from the rewards of having a digital welcoming screen.

In fact, it is an innovative yet highly affordable advertisement solution that is perfect for businesses with limited marketing resources.

Are you looking to install a digital welcoming display in your business? You can now get all these benefits by using PowerPoint and PowerSign suite of helpful software like DataSign and PowerSign

 

Contact us today for more information on how to modernise your business by adding a digital welcoming display with a custom made presentation.